The Role of the STC Silicon Valley Public Relations Manager

The Public Relations (PR) Manager is responsible for all Silicon Valley related promotions and external relations of the Society and chapter. The PR Manager's goal is to create an increased awareness of and positive image for the Society and the chapter. At a high level, the scope of the PR Manager's duites includes:

• Promoting awareness of the chapter and the chapter's events
• Coordinating the chapter's involvement in events outside of the chapter

• Routine Tasks Performed by the PR Manager
  The PR Manager typically performs several duties for the chapter on a monthly or yearly basis. These duties and the approximate times required to fulfill these duties are listed in the table below.
• As Needed Tasks Performed by the PR Manager
  In addition to the routine tasks, the PR Manager also performs several tasks on an as-needed basis. While these tasks may not be needed in a given month, it is recommended that the PR Manager monitor the appropriate channels on a weekly basis to ascertain no action is required. The table below lists the tasks and average time required per month.
• Sending Announcements for Chapter Meetings
  Once a month, the PR Manager sends out an announcement for the monthly dinner meetings for the chapter. The following steps provide a recommended process for sending out the announcements:
• Handling Publication of Speaker Write-ups
  The monthly chapter meetings, which typically feature one or more guest speakers, provide an opportunity for a member of the chapter to create a write-up for the presentation that the member could use as a writing sample. It is the job of the PR Manager to 1) find a volunteer; 2) ensure the write-up is professionally edited; and 3) post the write-up on the STC Silicon Valley chapter website. The following points are recommended practices:
• Preparing Public Relations Reports for the Administrative Council
  Every month, the PR Manager submits a report of her or his public relations activities for the past month. The Secretary will include this report in the agenda for the Administrative Council meeting. Use the following guidelines when creating your report:
• Preparing a Budget Forecast for the Position of PR Manager
  At the beginning of the term, the PR Manager reviews the previous year's budget and submits a forecasted budget for the upcoming year to the Treasurer. The previous year's budget is available on the Yahoogroups website, under the Files section.
• Transferring Information to the Incoming PR Manager
  During the last month of the term for the outgoing PR Manager through the first month of the new term, the outgoing PR Manager provides any information that could be relevant and helpful to the incoming PR Manager, including procedural information. The TOI activities of the outgoing PR Manager include, but are not limited to, the following activities:
• Managing the LinkedIn Group for the Chapter
  As needed, the PR Manager monitors requests to join the chapter's LinkedIn group and adds those users who are confirmed members of STC. Use the steps below when handling requests to join the LinkedIn group. (Note: You will need to have permissions to manage the LinkedIn group.)
• Managing the Twitter Account for the Chapter
  As needed, the PR Manager monitors the chapter's Twitter account and works with other members of the Administrative Council to post updates. Use the following steps to post an update: