Once a month, the PR Manager sends out an
announcement for the monthly dinner meetings for the chapter.
The following steps provide a recommended process for sending
out the announcements:
-
Check the STC Silicon Valley website under the
Meetings section to find information about upcoming
meetings.
Link: http://www.stc-siliconvalley.org/category/meetings/
-
Craft a short (less than one page) overview of the
presenter and the presentation topic, using the following best
practices:
- Use a subject line that will pique the interest of
the reader (think advertising headline).
- Address the questions 'Why should I attend?'
and 'What is in it for me?'.
- Provide some background information for the
presenters.
- Provide the location of the meeting and the cost for
members and non-members.
- Include a link to the page on the chapter website with
details for the event.
-
Post your announcement on the LinkedIn STC Silicon Valley group
using the Start a Discussion option.
Link: http://www.linkedin.com/groups?gid=137239
-
Create a post on Twitter.
- Go to www.twitter.com and log in
as 'STC_SVC', password 'STC-svc' (case-sensitive).
- Include essential information, such as the date of the event,
the speaker's name, and the speaker's topic.
- Use a URL shortening service, such as www.tinyurl.com or
http://cli.gs, to create a short link to the STC Silicon Valley
website page with the meeting information.